Job Description:
As a Marketing Specialist, you will be responsible for developing and implementing comprehensive marketing strategies to increase our brand visibility and customer engagement. Your role will involve creating marketing content, advertising campaigns and analyzing their effectiveness. Collaboration with various departments, including the creative team, will be crucial to the success of the projects. You will have the opportunity to work with state-of-the-art analytical and marketing tools, which will allow you to continuously develop in this field.
Responsibilities:
- Create innovative marketing content and advertising campaigns to address market needs.
- Monitor the effectiveness of marketing activities and prepare detailed reports with results.
- Work with the creative team to execute projects and create consistent messages.
- Analysis of campaign results, market and competitor research to adjust marketing strategies.
- Maintain relationships with media and business partners to support marketing efforts.
Preferred Qualifications:
- University degree in marketing, management or related field.
- Experience in creating marketing campaigns and content marketing strategies.
- Knowledge of analytics and marketing tools (Google Analytics, SEMrush, Mailchimp).
- Creativity and the ability to work in a team, as well as openness to new ideas.
- Excellent communication skills and the ability to build relationships with customers.