Advertising alongside searches for properties for sale

We manage Google Ads campaigns for nieruchomoscinacyprze.pl, helping reach people considering the purchase of a flat, apartment or house in Cyprus. Our scope covers the Search-1RB, Search-2RB and Search-3RB campaigns.

88.3% of impressions at the top of Google results

In March–August 2026, the ads generated **18,951 clicks from Google Search**, with **88.3% of their impressions appearing at the top of the results**. The offer was shown alongside searches for properties and opportunities to buy them.

Choosing a property and an agency

The website features [properties priced at hundreds of thousands of euros](https://nieruchomoscinacyprze.pl/). A decision of this kind involves choosing both a property and location, and a company to help complete a transaction abroad. Advertising therefore needs to present the offer and explain the support available locally.

Reaching people considering a purchase was important. Searches for apartments in Cyprus also include holiday accommodation and rentals. The selection of searches and advertising messages needed to reflect this distinction, directing users towards properties for sale and a conversation with the agency.

The property offer and buying support in one ad

Campaign targeting covers Poland and Cyprus, with separate budgets for the three campaigns and Polish-language communication. The ads highlight the Polish office’s local presence, help with the buying process and 0% commission for the buyer. Calls to view developer listings, ask about availability and arrange a meeting indicate the next steps.

Flats and houses “for sale”

Keywords cover property type, location and purchase intent. Negative keywords such as “noclegi” (accommodation) and “wynajem” (rental) limit exposure to searches for a stay on the island. The results of the three campaigns for March–August 2026 show their presence alongside purchase-related queries:

| Query entered in Google | Ad impressions | Clicks | CTR |
| --- | ---: | ---: | ---: |
| cypr mieszkania na sprzedaż | 1,718 | 618 | 36.0% |
| cypr domy na sprzedaż | 921 | 329 | 35.7% |
| cypr nieruchomości na sprzedaż | 785 | 257 | 32.7% |
| domy na sprzedaż cypr | 479 | 181 | 37.8% |
| pafos apartamenty na sprzedaż | 204 | 69 | 33.8% |

36.0% CTR for flats, 35.7% for houses

**For the first two queries, more than a third of ad impressions resulted in a click.** The company was therefore reaching users explicitly searching for properties “for sale”, including searches specifying a property type and a particular city.

From the ad to a specific property

The ads lead to a website where users can browse listings, narrow their choice by location and property features, and enquire about a specific property. Preparing the main pages to handle campaign traffic was also part of our audit, guidelines and oversight of the implementation of changes.

PLN 1.50 per click and visibility for matching searches

In March–August 2026, the average cost per ad click was **PLN 1.50**. For searches matching the keywords or their close variants, the campaigns achieved **77.3% of eligible impressions**.

Clicks grew faster than spend

In June–August, the campaigns generated **29.5% more clicks** than in March–May, while **spend increased by 20.3%**. Average cost per click fell **by 7.1%**. The higher volume of traffic therefore came with a lower average cost for each click.

The comparison covers the combined results of Search-1RB, Search-2RB and Search-3RB. The latter two campaigns joined in April, during the first period.

June–August versus March–May 2026

10,693 clicks in June–August

In June–August alone, they generated **10,693 clicks at an average cost of PLN 1.45**. For the agency, this represents an established channel for reaching its offer: from searching for a flat or house for sale, through comparing properties, to the opportunity to start a conversation with the Polish team in Cyprus.

Put your offer in front of people searching for it

We connect Google searches, your offer’s messaging and the route to contact. Let’s discuss a campaign for your business.

• Let’s discuss Google Ads

Explore properties in Cyprus

Browse flats, apartments and houses, and meet the Polish team on the island.

• Visit the property website

Impressions at the top of results

88.3 %

March–August 2026. Three Search campaigns, Google Search only.

Ad clicks

18,951

March–August 2026. Three Search campaigns, Google Search only.

Impression share for matching searches

77.3 %

Searches matching keywords or their close variants. March–August 2026.

Average cost per click

1.50 PLN

March–August 2026. Three Search campaigns, Google Search only.

Clicks: June–August

10,693

June–August 2026. Search-1RB, Search-2RB, Search-3RB.

Average CPC: June–August

1.45 PLN

June–August 2026. Three Search campaigns.

cypr domy na sprzedaż

35.7 %

329 clicks / 921 impressions. March–August 2026; all three campaigns.

cypr mieszkania na sprzedaż

36.0 %

618 clicks / 1718 impressions. March–August 2026; all three campaigns.

cypr nieruchomości na sprzedaż

32.7 %

257 clicks / 785 impressions. March–August 2026; all three campaigns.

domy na sprzedaż cypr

37.8 %

181 clicks / 479 impressions. March–August 2026; all three campaigns.

pafos apartamenty na sprzedaż

33.8 %

69 clicks / 204 impressions. March–August 2026; all three campaigns.

More clicks

+29.5 %

8,258 → 10,693 clicks. Combined results of the three campaigns. June–August versus March–May 2026. 2RB and 3RB joined in April.

Change in spend

+20.3 %

PLN 12,930.85 → PLN 15,553.25. Ad spend for the same campaign scope. June–August versus March–May 2026. 2RB and 3RB joined in April.

Lower average CPC

−7.1 %

PLN 1.57 → PLN 1.45 per click. Change calculated before rounding CPC. June–August versus March–May 2026. 2RB and 3RB joined in April.

Google Ads results verification — Nieruchomości na Cyprze

Google Ads · Search-1RB, Search-2RB, Search-3RB.