Website improvements within the Google Ads and analytics engagement
As part of the Ads and analytics engagement, we modernised ProGarage’s hosting setup, images, feature loading and contact handling at no additional charge.
As part of the Ads and analytics engagement, we modernised ProGarage’s hosting setup, images, feature loading and contact handling at no additional charge.
Google Ads, analytics and website modernisation
ProGarage approached us about Google Ads and analytics. As part of this engagement, we also carried out technical modernisation of the existing website **at no additional charge to the client**.
The scope covered adapting the website architecture to new hosting, our own image optimisation system, reducing website load, rebuilding form submission handling and improving contact options.
Project photographs and website load
A detailing studio’s website needs to show the quality of work on cars. Project photographs are an important part of the offer, and their number and size affect the website’s load. With advertising traffic, **the route from arriving on the website, through viewing the results, to sending an enquiry** is particularly important.
We needed to reduce the amount of downloaded data and the work performed by the browser while preserving ProGarage’s visual character. At the same time, moving the website required adapting its functions to the capabilities of the new hosting.
New hosting and enquiry handling
We changed how pages are generated and replaced mechanisms dependent on the previous environment. The form received new submission handling, data validation and protection against simple bots. We also organised enquiry messages so that **replies could be sent directly to their authors**.
480 px photograph: 68 kB
We built an automated image preparation process: **177 source files produced 469 variants**, selected by the browser to suit the screen. **The 480 px-wide version of the main photograph is around 68 kB, compared with a 1.26 MB source file.** The system prepares images before publication and checks which need reprocessing.
Reviews and form content loaded during the visit
We removed unused code elements and reduced the data downloaded on entry. Reviews load **before visitors reach their section**, while the form content loads **on a signal of intent to open it**, such as hovering over the button. The most important photograph received loading priority.
Website publication and directions
We also prepared a publication mechanism that **retries failed transfers**. We improved the location map, connecting the studio’s location with its Google Business Profile and directions.
The same appearance, modernised infrastructure
ProGarage received a website adapted to its new hosting, with automated preparation of lighter image variants, rebuilt enquiry handling and organised feature loading. The website retained its existing appearance, while the changes covered its technical infrastructure.
The website your ads lead to
We adapt existing websites to handle campaign traffic by optimising images, feature loading and the path to contact. Explore how we can help develop your website.
PLN 0 in additional fees
**The client paid nothing extra for the entire modernisation.** We supplemented the Google Ads and analytics work with improvements to the website supporting enquiry acquisition, without the need to fund a separate website rebuild project.
Visit ProGarage’s website
Explore the studio’s website and project portfolio. The work described here covered the technical infrastructure of the existing website.