Installation topics and local needs

We are building Hydroprzerwa’s organic visibility from the ground up, developing an additional channel for reaching customers of the installation company. SEO is intended to bring the brand into the contractor selection process earlier — when someone plans a boiler room, considers a heating upgrade or seeks a solution to an installation problem.

+484% clicks

**362 clicks compared with 62** in the previous quarter. This is traffic from Google’s organic search results to the entire website, with growth mainly driven by the knowledge base connected to its services.

October–December 2025 compared with July–September 2025.

*Source: Google Search Console.*

Visibility for an installation company

The contractor’s expertise did not automatically ensure a presence around prospective customers’ questions. In June–August 2025, Hydroprzerwa’s website received **58 clicks**, with an average Google position of **33.1**. Visibility during the service selection process still had to be built.

Contacting a contractor is preceded by decisions about heating systems, installation upgrades and the scope of work. Content was intended to address these needs and lead to the offer and consultations. The challenge was to connect **installation topics with locally delivered services**, while accounting for different levels of readiness to commission work.

Topics, decisions, offer

Topics connected to services
We developed related groups of content about boiler rooms, heating and installations. The audience’s needs and Hydroprzerwa’s actual scope of work provided the reference point.

Decisions before commissioning
We addressed choosing a solution, assessing an existing installation and planning an upgrade. Content was intended to demonstrate the company’s expertise before discussing a quote.

Connections to the offer
Contextual links and relevant calls to action connected information with services and consultation options. Readers could move from a question to the contractor’s scope of work.

Content development handled by us

We carry out this work **without the client expanding the content in parallel or investing in link acquisition**. The website’s development relies on the work delivered as part of our service.

> **The business value lies in being present in the decision-making process before it comes down solely to comparing contractors’ prices.**

Visibility around service topics

Comparing July–September with October–December 2025, clicks increased **from 62 to 362**, and impressions **from 6,598 to 40,150**. Average position improved **from 30.0 to 11.9**. Both the scale of the website’s presence in Google and its average position improved.

### The following six months

In December 2025–May 2026, the website received **1,656 clicks compared with 261** in June–November 2025. Impressions increased **from 25,262 to 204,692**, while average position improved **from 17.5 to 10.4**. The cards below refer to this same six-month comparison.

Interest in services

SEO should support sales of installation services. For Hydroprzerwa, we select indicators connected to the journey from a question about a solution to contacting a contractor.

### Queries related to the offer

**Google clicks and visibility for queries related to services** and the decisions that precede commissioning work — for example, boiler room design or choosing a heat pump for an older home. They show whether the company appears around questions it can also address through its installation services.

### Visits to service pages

**Google visits to service pages and clicks from guides to the offer**, counted separately. They help assess interest in a specific scope of work: a boiler room, heating or plumbing. This provides a reference point when choosing topics, internal links and where to present the offer.

### Contact about installation work

**Form enquiries following visits from organic search** signal a need to discuss installation work. Phone and email clicks, along with visits to consultation pages, are earlier expressions of interest that we consider separately from submitted enquiries.

December 2025–May 2026

SEO for service businesses

We help you reach people searching for services and solutions related to your offer. See how our SEO work can support customer acquisition and the growth of your business.

• Explore our SEO services

November and the January peak

### The first jump — November 2025

Clicks increased **from 39 in October to 140 in November**, up **259% month on month**.

### The peak — January 2026

The website received **490 clicks compared with 183 in December — an increase of 168%**. Impressions rose **from 22,583 to 54,894**, up **143%**. Monthly clicks were more than **12.5 times higher than in October**.

Two guides related to heating and boiler room design generated a combined **278 clicks** in January. They provided additional entry points to the company’s content, independent of its homepage. January was the peak in the analysed history, rather than a consistently maintained traffic level.

The following months

### June–August 2026

The three-month year-on-year comparison shows **532 clicks compared with 58 — an increase of 817%**. Impressions increased **from 5,077 to 49,885**, and average position improved **from 33.1 to 15.4**.

### An owned channel for reaching customers

Hydroprzerwa gained more visits to content connected with its services, **without advertising charges for each click**. The company can present its knowledge and offer to people who discover it through their own problem or planned investment. Developing this part of the website remains our responsibility, without requiring the client to prepare publications independently.

The results shown concern traffic and visibility. Visits to services and project enquiries are subsequent indicators described in the KPI section; we do not attribute increases to them without measurement data.

Explore the guides and services

Installation topics, guides and the scope of work are available on the **Hydroprzerwa website**.

• Visit hydroprzerwa.pl

Growth in clicks

+484 %

62 → 362 clicks. Oct–Dec versus Jul–Sep 2025. Whole website; the knowledge base was the main area of growth.

Growth in clicks

+534 %

261 → 1,656 Google clicks. Dec 2025–May 2026 versus Jun–Nov 2025. Whole-website result, predominantly guide content.

Growth in impressions

+710 %

25,262 → 204,692 impressions. Dec 2025–May 2026 versus Jun–Nov 2025. Whole website; impressions are not a count of people.

Improvement in average position

+7.1 positions

17.5 → 10.4. Dec 2025–May 2026 versus Jun–Nov 2025. Whole-website average Google position; a positive change denotes an improved ranking.

Verification of Hydroprzerwa search visibility

Google Search Console · hydroprzerwa.pl.