Acquisition plan
Channels chosen for your offer and sales economics.
- Demand and competitor assessment
- Defined channel roles
- Budget and evaluation metrics
Channel / audience / offer / cost
You know what we launch first and why.
We specialise in advertising across Meta, Google and OpenAI. We connect customer acquisition, SEO and GEO with measurement and sales data.
have a defined role
connects the source to the outcome
focuses on quality, not volume
We connect reaching an audience with the offer, website and tracking of enquiry quality. Budget goes where there is a sound prospect of a sale. We assess results alongside what happens after first contact.
Each channel has a different job. Advertising can capture existing demand or generate interest in an offer. Content and SEO help you appear when customers compare their options.
We reach people looking for a solution.
We choose relevant intent, campaigns and landing pages. We examine search queries and which enquiries have value for sales.
Does this demand fit our offer?
We give people a reason to be interested.
We test messages, creatives and audiences. We compare contact quality, not just cost per click.
What will catch the right customer's attention?
We answer questions people ask before buying.
We improve the site's technical setup, topics and internal linking. We create content based on your offer and your team's knowledge.
Does the customer find the answer with us?
We examine how models describe your market.
We test answers to relevant questions and the sources they cite. We work on clear offers, credible materials and accessible content.
Is information about the company clear and verifiable?
We agree on channels, deliverables, media budget and metrics. We separate our fees from ad spend and tool costs.
Channels chosen for your offer and sales economics.
Channel / audience / offer / cost
You know what we launch first and why.
Materials for testing specific hypotheses.
Ads / landing pages / variants
You can compare variants on a consistent basis.
Content and tasks driven by customer questions.
Audit / content briefs / change list
Your team knows which topics and information to add.
A shared view of advertising and contact quality.
Cost / contact / qualification / sale
You make decisions based on the value of enquiries.
You do not need to launch every channel at once. SEO and visibility in AI answers require a different evaluation horizon from paid campaigns. Neither rankings nor customer numbers can be guaranteed.
We choose tools to suit the scope and available data.
Search campaigns and data on your presence in Google.
Creative distribution and ad-message tests.
Analysis of landing-page behaviour.
You know what we are working on, when we need your input and what moves to the next stage. The schedule follows the agreed scope.
We review your offer, demand, campaign history and capacity to serve customers.
You provide sales and customer data.
Stage outcomeA chosen direction and metrics.
We prepare tracking, accounts, assets and the landing page.
You approve the messages and budget.
Stage outcomeReadiness to launch the channel.
We publish the agreed campaigns or content and check data collection.
You handle the first contacts and share feedback.
Stage outcomeAn initial dataset for evaluation.
We compare enquiries, costs and traffic quality. We implement agreed changes.
You record contact quality in the sales process.
Stage outcomeDecisions on ads, content and the customer journey.
We expand the scope when results and operations justify the next step.
You agree on capacity and budget.
Stage outcomeA plan for further tests and investment.
Case study / Acquisition and visibility
There are no published case studies in this language yet.
The full catalogue remains available on the work page.
The scope should fit your business needs, available data and capacity to implement. These questions help define the project's boundaries.
No. The choice depends on your offer, demand, assets and budget. First we define the channel's role and how to evaluate results.
We separate our management fee from money spent on advertising platforms. Larger production work is also listed separately.
That depends on your current site, competition and the scope of changes. We define stages and progress metrics. We do not promise a specific ranking by a fixed date.
No. We examine visibility and sources, and improve the accessibility and quality of information. Model answers vary and remain outside our control.
Yes. We agree on access and roles, while the data and accounts remain with your company. Before starting, we check the configuration and tracking.
We connect contact-source data with sales feedback. We define a valuable enquiry and account for the outcome of the subsequent conversation.
We start with the economics, signal quality and data flow between the channel, website and CRM.
We respond with a concrete recommendation by the end of the next business day.
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