Google Ads for SpySearch

We manage Google Ads for SpySearch, a company specialising in the detection of listening devices, hidden cameras and GPS trackers. The campaigns support the acquisition of jobs from businesses and individuals, reaching people seeking specialist help.

In March–August 2026, the main campaign achieved 84.5% of impressions among the top ads on Google, including 58.4% in the first advertising position. The SpySearch offer was displayed where people begin reviewing available service providers.

SpySearch provides confidentiality protection services: inspections of offices, meeting locations, homes and vehicles. For businesses, the security of conversations and business information may be at stake. Communication needs to demonstrate the provider’s competence, discretion and the option to commission a professional inspection.

At the same time, searches relating to listening devices include buying equipment, apps and detecting threats independently. With advertising spend of approximately PLN 1,900 per month, it was important to direct ads towards needs aligned with the service offer and make contact easier for people considering specialist help.

We based the campaign on the detection of listening devices, cameras and trackers, and on counter-surveillance. Exclusions for searches relating to, among other things, purchases on Allegro and bug detection software limit ad delivery for needs that diverge from the company’s offer.

In the ads, we combined the service name, location and on-site availability with messages about professional audits, discretion, and the protection of privacy and business. Calls to phone and book an audit indicate a specific next step. Visitors reach a website presenting the inspection scope and the process of working together.

Visibility covered specific service searches, including those containing a city name. In March–August 2026, the main campaign achieved:

In this industry, a prominent ad position is crucial: customers generally do not know how to compare providers or assess the quality of their equipment and methods. SpySearch stands out through its professional approach and strong technical resources, but first it needs to become one of the providers a customer considers. Visibility among the top ads gives the company an opportunity to present these strengths and win the customer’s confidence in a direct conversation.

For SpySearch, we select indicators that show the successive steps towards commissioning a specialist service.

Visits from service searches

Clicks on searches for bug, camera and tracker detection show interest in the offer in a specific context. They help assess search term selection and spending priorities.

Enquiries about an inspection

Phone and form enquiries about the service scope help assess the move from browsing the offer to speaking with the provider. A phone click signals interest; the conversation establishes the actual need.

Enquiries that lead to a booking

The number and cost of relevant enquiries, and their progression to a booked inspection, help connect the campaign with service sales. These are selected business evaluation measures; the results presented document visibility and clicks, without attributing a number of acquired jobs to them.

From March to August 2026, the main campaign generated 14,341 impressions and 1,121 clicks on Google Search. For searches matching the keywords or their close variants, it achieved 74.3% of eligible impressions.

The campaign’s overall share of impressions for which it was eligible on Search rose from 49.9% in March to 60.6% in August 2026. Comparing two full three-month periods, it was 50.6% in March–May and 56.2% in June–August.

SpySearch gained visibility for its offer when people searched for specific confidentiality protection services. The campaign gives the brand a place among the ads reviewed when choosing a provider — both for private matters and when considering a specialist audit for a business.