SEO Kancelaria Jabłońscy

From January to April 2025, monthly clicks from Google increased from 783 to about 4.5 thousand. In the very first month of the engagement, for PLN 1,276.35, the client received work valued at PLN 9,897.15 according to the proposal's pricing — almost eight times the value of the package paid for.

The client wrote the articles. Rebrandy was responsible for technical SEO: website repairs and optimisation that supported its growing presence in search.

The client invested their own time in creating content, but published it on a website with technical errors. Broken links, incorrect URLs and problems with the blog structure needed to be addressed so that further publications would have an appropriate technical foundation.

Some issues recurred across multiple pages. Repairs therefore had to cover a much broader scope than the individual URLs included in the package.

We expanded the audit to 171 pages. We corrected URLs and navigation on 171 pages, optimised metadata and headings. We addressed shared causes of errors, including links and the structure of blog posts.

Repairs and guidance for future articles

In the first month alone, the number of errors detected in the audit fell from 304 to 14, while warnings decreased by 230. The client also received a strategy covering 388 keywords and SEO guidance to use when writing subsequent articles independently.

The increase in clicks was accompanied by an improvement in average position from 14.6 to 9.8 and in CTR from 2.3% to 3.5%, comparing monthly periods ending in January and April 2025. The website appeared higher in Google, and users chose it more often from the results shown.