PATRYKSTAL / SEO

SEO Patrykstal

SEO for specialized services

Technical SEO and independently produced content for a workshop that restores off-road vehicles. Building a Google presence through topics related to vehicle preservation, modifications and expedition preparation.

Performance and visibility

00 / Starting situation

Patrykstal is a workshop specialising in restoring off-road vehicles, corrosion protection and preparing cars for expeditions. It serves vehicle owners in Poland who are planning specialist work on their cars. Its new website needed a presence on Google and content that helped visitors understand the services available. The company did not provide subject-matter input for the content, so Rebrandy was responsible for developing it.

01 / LATER RESULT

+322% clicks

540 clicks in January 2026 versus 128 in June 2025 — more than four times the monthly Google search traffic to the entire website. Average position in January was 5.9.

The comparison covers two full months: June has 30 days and January has 31. This is a later website result, after the June–November 2025 period presented above.

Source: Google Search Console.

02 / SCOPE

Building a presence on Google

Patrykstal started with a new website and a Google presence that needed to be built from the ground up. In the last eleven days of May 2025, the website recorded 75 clicks from search. The workshop, which restores off-road vehicles, provides preservation services and prepares cars for expeditions, needed to develop this traffic.

We took over technical SEO and content creation. For around six months, we carried out this work without a link-building campaign.

03 / MAIN CHALLENGE

Content developed without client-provided expertise

In June 2025, the website’s average position on Google was 18.2. Its presence in search results needed to improve, while its communication about specialist work on off-road vehicles also needed to develop.

The client did not provide subject-matter input for the content. We therefore developed the specialist content ourselves, translating the workshop’s service offering into language vehicle owners could understand.

04 / EXPERTISE

Technical SEO and content developed in parallel

We combined technical optimisation with content about off-road vehicle restoration, corrosion protection, suspension modifications and expedition preparation. We connected guides with descriptions of services and completed projects so visitors could explore the scope of the workshop’s work.

Across the six full months from June to November 2025, average position improved from 18.2 to 6.7. Monthly clicks increased from 128 to 285 in the same comparison. We developed search visibility through work on the website and its content, without acquiring links as part of the engagement.

05 / KPIs

What do we measure?

SEO should support sales of the workshop’s specialist services. For Patrykstal, we select indicators that trace the path from a question about a vehicle to interest in a specific type of work.

Visits to services and completed projects

Google clicks leading to service descriptions and completed projects show whether visitors reach the workshop’s offering. They can be analysed by area: off-road vehicle restoration, corrosion protection and expedition preparation.

Visits from guides to the offering

Clicks on links to services and completed projects help assess whether specialist content leads beyond reading alone. This measures the usefulness of connections between knowledge and the workshop’s services.

Contact about work on a vehicle

Form submissions and clicks on a phone number or email address help assess the next stage of interest in a service. Enquiries that progress to a quote and a confirmed job should be tracked separately — these stages show progress towards sales.

06 / Verified facts

What changed after six months

Technical proof

+95%

Growth across consecutive three-month periods

346 → 676 clicks. June–August → September–November 2025. Whole website; 92-day and 91-day periods.

Google Search Console · patrykstal.pl.

Technical proof

+123%

Growth in monthly clicks

128 → 285 clicks. June → November 2025, 30 days each. Whole-website result.

Google Search Console · patrykstal.pl.

Technical proof

+11.4positions

Improvement in average position

18.2 → 6.7. June → November 2025. Whole-website average Google position. Change calculated before rounding the positions.

Google Search Console · patrykstal.pl.

YOUR BUSINESS

SEO for specialist services

We help customers find your services on Google, understand the work you offer and get in touch. See how technical SEO and content can support sales of your company’s services.

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08 / GOOGLE SEARCH TRAFFIC

+123% clicks

128 → 285 monthly clicks from organic Google search. Comparing June and November 2025 — the first and last month of the six-month period described. Both months have 30 days.

The growth covers the entire Patrykstal website, developed through technical SEO and specialist content.

Source: Google Search Console.

09 / RESULT

More than five hundred clicks

In January 2026, the website reached 540 Google clicks in one month, with an average position of 5.9. From the first 75 clicks recorded towards the end of May, the website reached more than five hundred clicks in a full month.

PATRYKSTAL.PL

Explore the workshop’s services

Browse Patrykstal’s services, completed projects and guides.

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