Bespoke React website with SEO - Biedunkiewicz.pl

We designed and built a bespoke React website for Gaweł Biedunkiewicz, connecting his expert offer with the sale and delivery of online construction consultations. A custom interface, appointment booking, payment and submission of materials before the meeting form one service journey.

We incorporated SEO into the architecture and the way the website is generated. Gaweł received a solution tailored to his working model, with content prepared for search engines to read.

The website was intended to sell access to the knowledge of an expert helping with costly and complex investment decisions. It needed to explain when a consultation makes sense, establish the consultant’s credibility and enable a move from interest to a paid meeting.

An offer search engines can read

A bespoke application gave us the freedom to design the entire process: service presentation, case qualification, booking and subsequent handling. It was equally important, however, that the offer remained readable by search engines. Choosing React was not intended to make access to the most important content dependent on JavaScript execution.

We connected the sales presentation with the functions needed to deliver the service. The website presents specific investor situations, shows Gaweł’s experience and defines the consultation scope. It then leads to date selection, a brief case description and payment. After purchase, clients gain access to further steps, including submitting materials before the conversation. Each stage reflects how this particular service is delivered.

Both layers use the same content source. There is no need to update the user-facing website and its search engine counterpart separately. We supplemented this structure with a canonical URL, a sitemap and connected structured data describing the expert, company and service. The management panel and client portal received separate indexing rules.