Technical proof
+71%
Growth in clicks
14,087 → 24,128 clicks. Nov 2025–Jan 2026 versus Aug–Oct 2025. The same product campaign; spend increased by 12%.
Google Ads · retrieved 8 September 2026.
RYBKO / GOOGLE ADS
Google Ads for e-commerce Rybko
Google Ads PLA for e-commerce shop selling fish
For Rybko, a brand of fish processor Zakład Przetwórstwa Ryb Mieszko, we managed a Google Shopping product advertising campaign (PLA) from launch. The producer was developing its own online store alongside its work with retail chains. The ads were intended to bring its offer into the process of choosing fish and seafood and direct people to the producer’s store.
Performance and visibility
00 / Starting situation
Rybko is the online store of Mieszko, a fish processing company based in Darłowo, offering fish and seafood to individual customers and foodservice businesses. Alongside supplying retail chains, the producer was developing its own direct sales channel. It needed to reach people searching for products even if they did not know the Rybko brand. The advertising challenge was to bring them to the producer’s online store while keeping traffic acquisition costs under control.
01 / COST PER CLICK
89% lower CPC
PLN 3.75 for text ads → PLN 0.40 for product ads.
The earlier text search campaign ran in May–June 2025. In the product campaign we managed, average cost per click was PLN 0.40 during its first full six months: August 2025 to January 2026. The comparison covers two successive advertising periods.
A lower cost per click allowed more traffic to reach the producer’s own offer within the available funds.
Source: Google Ads.
02 / MAIN CHALLENGE
Building Awareness for the Store
Experience supplying retail chains did not automatically create awareness of the producer’s own store. Rybko also needed to reach people looking for a particular species or product who did not yet know the brand.
Buying fish online also meant considering the product’s form, the delivery method and when it could be used. The ad had to lead to an offer that answered these questions and allowed people to proceed to an order.
03 / OFFER EXPOSURE
View Share
In the first full six months, August 2025 to January 2026, the campaign achieved 35.2% impression share. The producer’s offer gained regular exposure as people chose specific products.
Gutted rainbow trout
This product’s ad achieved 45.2% impression share and 4,609 clicks.
U5 squid tubes
For U5 tubes, the figures were 47.6% impression share and 3,005 clicks. Both results cover the same six months.
04 / Verified facts
November 2025–January 2026
Technical proof
+12%
Change in spend
PLN 7,278.99 → PLN 8,150.57. Nov 2025–Jan 2026 versus Aug–Oct 2025. Spend on the whole same campaign whose clicks increased by 71%.
Google Ads · retrieved 8 September 2026.
Technical proof
−34.6%
Decrease in average CPC
PLN 0.52 → PLN 0.34. Nov 2025–Jan 2026 versus Aug–Oct 2025. The same product campaign; change calculated before rounding CPC.
Google Ads · retrieved 8 September 2026.
YOUR STORE
Google Ads for ecommerce
We help bring your store’s offer to people searching for products on Google. See how our advertising work can support sales and the growth of your business.
06 / RESULT
The first full six months
From August 2025 to January 2026, the campaign generated 38,215 clicks on product ads. Google Analytics recorded 22,246 users in visits attributed to this campaign.
Traffic and spend
Between August–October 2025 and November 2025–January 2026, clicks rose from 14,087 to 24,128 — an increase of 71%, while spend on the same campaign increased by 12%. These were two successive three-month periods, with December in the second.
Directly to the producer
The ads led people to a place where they could choose a product and place an order directly with Rybko.
The producer gained direct reach to thousands of people viewing its own offer.
RYBKO.PL
Explore the store’s offer
Product pages, prices and delivery information are available in the Rybko store.
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S.09 / ContactEnquiry / similar challenge
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