Google Ads for Nieruchomości na Cyprze

The website features properties priced at hundreds of thousands of euros. Clients often don't know how to choose an agency if they lack experiencein the market. Being first drastically improves conversion.

A decision of this kind involves choosing both a property and location, and a company to help complete a transaction abroad. Advertising therefore needs to present the offer and explain the support available locally.

Reaching people considering a purchase was important. Searches for apartments in Cyprus also include holiday accommodation and rentals. The selection of searches and advertising messages needed to reflect this distinction, directing users towards properties for sale and a conversation with the agency.

Campaign targeting covers Poland and Cyprus, with separate budgets for the three campaigns and Polish-language communication. The ads highlight the Polish office’s local presence, help with the buying process and 0% commission for the buyer. Calls to view developer listings, ask about availability and arrange a meeting indicate the next steps.

Keywords cover property type, location and purchase intent. Negative keywords such as “noclegi” (accommodation) and “wynajem” (rental) limit exposure to searches for a stay on the island. The results of the three campaigns for March–August 2026 show their presence alongside purchase-related queries:

cypr mieszkania na sprzedaż (cyprus flats for sale) 36,0% CTR cypr domy na sprzedaż (cyprus houses for sale) 35,7% CTR cypr nieruchomości na sprzedaż (cyprus real estate for sale) 32,7% CTR domy na sprzedaż cypr (houses for sale cyprus) 37,8% CTR pafos apartamenty na sprzedaż (pafos apartments for sale) 33,8% CTR

The ads lead to a website where users can browse listings, narrow their choice by location and property features, and enquire about a specific property. Preparing the main pages to handle campaign traffic was also part of our audit, guidelines and oversight of the implementation of changes.

In March–August 2026, the average cost per ad click was PLN 1.50. For searches matching the keywords or their close variants, the campaigns achieved 77.3% of eligible impressions.

In June–August, the campaigns generated 29.5% more clicks than in March–May, while spend increased by 20.3%. Average cost per click fell by 7.1%. The higher volume of traffic therefore came with a lower average cost for each click.

The comparison covers the combined results of Search-1RB, Search-2RB and Search-3RB. The latter two campaigns joined in April, during the first period.

In June–August alone, they generated 10,693 clicks at an average cost of PLN 1.45. For the agency, this represents an established channel for reaching its offer: from searching for a flat or house for sale, through comparing properties, to the opportunity to start a conversation with the Polish team in Cyprus.