Website changes for Google Ads Nieruchomości na Cyprze

We audited nieruchomoscinacyprze.pl and prepared technical recommendations as well as changes to the layout of its main sections. The goal was to prepare the existing website for performance marketing so that its subpages could function as campaign landing pages.

We prepared guidelines and wireframes, then supervised their implementation. The changes were introduced by the company maintaining the client’s website at the time. We made sure the implementation remained consistent with the documentation.

The main sections had to combine the website’s everyday informational role with serving people arriving directly from ads. This required structuring them so users could understand the offer and move to the next step even when their visit started on one of the subpages.

The key was to use the existing website for campaigns without the need to create separate landing pages. At the same time, we had to identify technical issues and turn both areas into clear guidelines for the implementation team.

We combined this direction with a technical audit. Among other issues, we identified problems with links, redirects and duplicate content. We set priorities and prepared lists of URLs requiring attention, giving the recommendations a concrete scope.

During implementation, we made sure the introduced changes followed the guidelines and wireframes. Our role combined diagnosis, designing the direction of change and supervising its implementation by an external company.

The client received an audit and a change design that combined technical fixes with preparing the main sections for use in advertising campaigns.

The guidelines and wireframes became the basis for the implementation company’s work, while our supervision helped maintain the agreed direction during delivery. The client had support both in defining the required changes and in monitoring how they were carried out.