SEO Hydroprzerwa

The contractor’s expertise did not automatically ensure a presence around prospective customers’ questions. In June–August 2025, Hydroprzerwa’s website received 58 clicks, with an average Google position of 33.1. Visibility during the service selection process still had to be built.

Contacting a contractor is preceded by decisions about heating systems, installation upgrades and the scope of work. Content was intended to address these needs and lead to the offer and consultations. The challenge was to connect installation topics with locally delivered services, while accounting for different levels of readiness to commission work.

Comparing July–September with October–December 2025, clicks increased from 62 to 362, and impressions from 6,598 to 40,150. Average position improved from 30.0 to 11.9. Both the scale of the website’s presence in Google and its average position improved.

The following six months

In December 2025–May 2026, the website received 1,656 clicks compared with 261 in June–November 2025. Impressions increased from 25,262 to 204,692, while average position improved from 17.5 to 10.4. The cards below refer to this same six-month comparison.

SEO should support sales of installation services. For Hydroprzerwa, we select indicators connected to the journey from a question about a solution to contacting a contractor.

Queries related to the offer

Google clicks and visibility for queries related to services and the decisions that precede commissioning work — for example, boiler room design or choosing a heat pump for an older home. They show whether the company appears around questions it can also address through its installation services.

Visits to service pages

Google visits to service pages and clicks from guides to the offer, counted separately. They help assess interest in a specific scope of work: a boiler room, heating or plumbing. This provides a reference point when choosing topics, internal links and where to present the offer.

Contact about installation work

Form enquiries following visits from organic search signal a need to discuss installation work. Phone and email clicks, along with visits to consultation pages, are earlier expressions of interest that we consider separately from submitted enquiries.

The first jump — November 2025

Clicks increased from 39 in October to 140 in November, up 259% month on month.

The peak — January 2026

The website received 490 clicks compared with 183 in December — an increase of 168%. Impressions rose from 22,583 to 54,894, up 143%. Monthly clicks were more than 12.5 times higher than in October.

Two guides related to heating and boiler room design generated a combined 278 clicks in January. They provided additional entry points to the company’s content, independent of its homepage. January was the peak in the analysed history, rather than a consistently maintained traffic level.

June–August 2026

The three-month year-on-year comparison shows 532 clicks compared with 58 — an increase of 817%. Impressions increased from 5,077 to 49,885, and average position improved from 33.1 to 15.4.

An owned channel for reaching customers

Hydroprzerwa gained more visits to content connected with its services, without advertising charges for each click. The company can present its knowledge and offer to people who discover it through their own problem or planned investment. Developing this part of the website remains our responsibility, without requiring the client to prepare publications independently.

The results shown concern traffic and visibility. Visits to services and project enquiries are subsequent indicators described in the KPI section; we do not attribute increases to them without measurement data.