BIA STUDIO / WEBSITE
Website BiA Studio
Website for an architectural office
An architecture studio website that organizes a broad body of work and helps investors assess BiA Studio before the first conversation about working together.
00 / Starting situation
BiA Studio works across architecture, interior design, industrial projects and heritage conservation. The website needed to organize this broad track record and show not only completed work, but also how the studio guides investors through a project.
01 / SCOPE
Strategy moved off the page
We prepared the BiA Studio website based on the strategic documentation developed earlier. We combined the presentation of completed projects, the founders’ experience and the scope of investor support into a coherent communication system for the studio.
The website was intended to help a prospective client assess whether BiA Studio was the right partner for their project and prepare them for the first conversation about working together.
02 / MAIN CHALLENGE
The more expertise you have, the easier it is to get lost
The studio worked at the intersection of architecture, interior design, industrial projects and heritage conservation. Such a broad track record needed to be organized so that visitors could find experience relevant to their own investment.
It was equally important to show BiA Studio’s responsibility for the course of the collaboration. The aesthetics of the projects were meant to attract attention, while the content explained how the team helps clients navigate design decisions, formalities and project delivery. Both layers had to work together to justify the value of choosing the studio.
03 / PORTFOLIO
Not every investor wants to see everything
Projects were given the leading role in the visual layer of the website. Large photographs and visualizations, a light background and restrained typography keep the focus on the architecture. We organized the portfolio by specialization, allowing an investor interested in a specific area to narrow the view to relevant projects.
04 / FOUNDERS
We did not hide the people behind the logo
The strategic idea of building the brand around the duo of Dominika and Gaweł was translated into their presence on the homepage and into individual profile pages. We showed both founders’ experience and connected the studio with the specific people an investor entrusts with a project. Their joint presence reinforces a relationship-based brand message, while testimonials add the perspective of clients and partners.
05 / OFFER
Design is only one part of an investment
We presented the offer through the scope of support available at successive stages of a project: from consultations and obtaining permits to design, supervision and completion of the investment. This framing helps explain the team’s broader role and the value of organizational and technical support.
06 / SALES
The most important conversation happens later
The website also had a defined role in sales: to build trust and prepare prospects for a conversation about their investment. The strategy assumed that a significant part of sales would take place in direct contact, where additional services could be matched to the client’s needs. We therefore linked the presentation of expertise and projects with an invitation to start a conversation.
YOUR WEBSITE
A portfolio can do more than look good
See how we design websites that organize an offer, explain the value of collaboration and guide users toward the next step.
08 / RESULT
This was never meant to be just a gallery
The result is a website where BiA Studio’s positioning is reflected in the presentation of projects, the team and the offer. The studio’s body of work became an organized resource that helps prospective clients assess its capabilities.
The website combines the role of a portfolio with an explanation of the value of working together. It gives a prospective client a basis for discussing both the desired architectural outcome and the support needed to carry an investment through.
BIA STUDIO
See the website live
Visit the current BiA Studio website.
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Scope of work
What in this case resembles your situation?
Describe the similarity and the result you need. We will not assume that the same scope is the right answer.
- 1Conversation scopeCurrent step
- 2Context
- 3Budget and timing
- 4Contact
We respond with a concrete recommendation by the end of the next business day.
Step 1 / 4