Website changes for Google Ads Drewnotex

The website combined material sales, services and a cooperation offer for companies. People arriving from ads could be looking for different solutions: purchasing timber, having a structure built or finding a regular supplier. Each of these needs required a clear presentation of the offer and an appropriate route to an enquiry.

Navigation was hindered by broken transitions, inconsistent clickable areas and an unclear hierarchy of contact information. The goal was to organise the website so that an interested visitor understood what the company could offer and where and when to get in touch about their specific need.

We proposed a clearer description of the company’s activity and presenting reasons to choose Drewnotex from the beginning of the visit. We recommended showing customer reviews and the company’s experience earlier so that visitors could assess the supplier before moving on to the details of the offer.

We adapted the copy of the main sections to different reasons for making contact. In the wholesale offer, we highlighted material availability and the terms of ongoing cooperation, while the contractor communication focused on support in delivering projects. This allowed individual pages to address specific audience needs.

The client received guidelines and copy preparing the website to handle traffic from ads. The recommendations combined a clearer presentation of the company’s activity, arguments for different audiences and a simpler route to contact or quotation.

The cooperation also included oversight of the implementation of the recommendations, providing support while moving from documentation to changes on the website.