New product card standard implementation Drewnotex

The website resembled an online store, while orders required contact with a sales representative. A product card therefore had to clearly explain how to move from browsing the offer to a conversation about availability, quotation or delivery.

At the same time, products required a large amount of information: parameters, applications and an explanation of benefits. The challenge was to combine this level of detail with ease of use so visitors could quickly find what they needed and understand what to do next.

We developed the descriptions from scratch rather than paraphrasing existing copy. For each product, we selected the most important information and the features that distinguish it within its category. We explained who it is intended for, what it is used for and in which situations it is worth choosing.

We built the content of each card individually while keeping a clear, repeatable structure. The summary, key parameters, applications and benefits each had a defined place so visitors could easily find specific information when browsing subsequent products as well. The detailed part of the description can be expanded or collapsed depending on the visitor’s needs.

Drewnotex received an implemented product card standard and more than one hundred products added to the website. New UX elements were introduced to organise the journey from learning about a product to contacting a sales representative.

Detailed descriptions, basic parameters and calls to action were combined into a layout aligned with the company’s sales model. The cards guide visitors through evaluating the offer and explain how to move towards placing an order.