From documentation to the logic of a working store

A Pagat store designed around different buying decisions: from known models and equipment selection to financing, rental, training and repairs.

We did not translate the documentation one-to-one

We built Pagat’s online store from scratch based on previously developed business and sales documentation. We did not translate that documentation into pages one-to-one. First, we had to decide **how different ways of buying equipment should shape the store’s structure**.

Pagat does not sell products alone. The same customer may buy, finance or rent equipment, need help choosing it, learn how to use it and later return for repairs. Those relationships became the basis for the site architecture, navigation and user journeys.

One store, three different ways of searching

A professional may enter the store with the number of a specific machine. Another customer may know the manufacturer but still be choosing a model. Someone else may not yet know exactly what they need — only that they want to spray paint, skim coat or carry out a particular type of job.

That meant we could not build the store around a single catalogue logic. **Products had to be reachable through several routes: search, brand, category and application**, without mixing equipment with the accessories needed to use it.

With more expensive equipment, there was another decision to account for. The user chooses not only **what** they need, but also **how they want to access and use it**. An outright purchase worth thousands or tens of thousands of złoty, financing and rental answer very different customer situations.

Navigation starts with how the customer thinks

We structured the assortment so users would not need to understand Pagat’s internal product taxonomy.

Alongside standard categories, users can search for a specific product and browse by brand. Within the catalogue itself, we enforced another rule: **a machine should not compete for attention with a nozzle, spray gun or repair kit just because all of them relate to spraying equipment**.

For sprayers, we therefore separated machines by type of work — including painting, skim coating and plastering — from a dedicated accessories branch containing nozzles, guns, maintenance products and repair kits.

In the UX documentation, we tested this logic at individual-product level: whether an item appeared where users would expect to find it, whether a category name accurately described its contents and whether the category illustration actually represented that type of equipment.

### With expensive equipment, the product is only the start of the decision

A sprayer product page could not be a dead end with a single “Add to cart” button.

When a customer is considering equipment worth thousands or tens of thousands of złoty, not being ready for an outright purchase does not necessarily mean a lack of interest. At the decision point, we therefore connected product information with different ways of entering Pagat’s offer: **purchase, financing and — where appropriate — rental**.

The user does not have to discover on their own whether there is an alternative to buying the equipment. They see that option while they are actively considering a specific model.

### We designed rental as a different journey from purchase

We did not copy the mechanics of a standard online shop into the rental section.

A purchase revolves around the product, quantity, delivery and payment. Rental requires a different set of answers: **which equipment, for what dates, for how many days, at what daily rate, with what deposit and under what return conditions**.

The rental journey therefore moves from choosing a machine through rental dates and terms to a ready enquiry sent to Pagat. The daily rate, rental period, deposit and return information sit next to the decision they relate to.

We also did not pretend the process was an automatic reservation where Pagat still needs to confirm availability. The website structures the information needed to handle the enquiry, while the final date confirmation remains with Pagat.

The store was not meant to replace a specialist

In a technical category, complete self-service is not always an advantage. The more specialised and expensive the equipment, the more often a customer needs confirmation that they are choosing the right solution.

We therefore connected online journeys with visible contact options and in-person collection. Pagat can serve customers who want to complete the purchase independently without closing off the route for users who need to speak to a specialist at the right moment.

The same principle extends to other parts of the business. In one website, a customer can find equipment, check whether it can be rented, explore training on how to use it and later reach the repair service.

From choosing equipment to a rental enquiry

Choosing equipment
Customers select a model from the rental equipment list. The rental button takes them to the form and fills in the equipment category and name.

Dates and terms
Customers choose the rental start and end dates. Alongside the selected equipment, they can see the daily rate, deposit and collection and return terms. Information about the equipment cleaning fee is also provided.

Enquiring with Pagat
Contact fields and space for additional information let customers complete their enquiry before sending it. The form is used to contact Pagat about the chosen equipment and dates; filling it in does not confirm a reservation.

Let’s plan your online store

We help define how to present your company’s offer and guide customers through a purchase, then turn those decisions into an online store. Explore the scope of our website and e-commerce services.

• Explore our web and e-commerce services

The documentation became the store’s operating logic

The result is a store whose structure reflects not only the number of products but also **the different ways Pagat’s customers make decisions**.

A user who knows a specific model can move directly to the product. Someone still choosing a solution can browse by equipment type or brand. With expensive equipment, users can see alternatives to a one-off purchase, while rental customers follow a separate journey that reflects the real conditions of the service.

The earlier business and sales documentation was therefore not simply described on the website. **It became the basis for decisions about how to build the catalogue, where to present each option and how to guide different types of customers through Pagat’s offer.**

Explore Pagat’s store

Visit the website to see how it presents equipment, rental and the company’s other services.

• Visit pagat.com.pl