The most interesting cars had to stop the scroll. The profile could not end up looking like an account only about tuning.

We prepare topics, scripts and social media videos for Car Design. The difficult part was not filming cars itself, but planning the content so that eye-catching projects attract attention while the profile still shows mechanics, diagnostics, detailing and the centre's other services.

Eye-catching projects can easily create the wrong picture of the company

Tuning, wrapping and larger vehicle transformations naturally produce content that attracts attention. If most of the profile were built around them, however, Car Design could start to look like a place mainly for enthusiasts and expensive projects.

We therefore use these jobs as a strong entry point, while regularly showing mechanics, diagnostics, detailing and everyday driver needs alongside them. The most visual part of the offer is meant to help the whole brand, not replace it.

Mechanics cannot be shown the same way as tuning

A visual change to a car can often be understood without any explanation. With diagnostics or repairs, the image alone may not explain what the problem was or why the work matters.

We therefore did not try to make every service fit the same type of video. For mechanics, the symptom, cause, decision and a piece of the work leading to the solution matter more. For tuning or detailing, the end result can carry more of the story. Each part of the offer is shown in a way that fits the service itself.

On larger jobs, the camera has to arrive before the work is finished

On some projects, the most useful evidence disappears before the car is ready for collection. The next stage can cover the damage, the repair method or the scale of the intervention that best demonstrates the work involved.

That is why we document more complex jobs during the process. The rebuild of a damaged Volvo was not reduced to a simple before-and-after comparison. Separate pieces of content can show stages that would no longer be visible once the job is complete.

One job can show several services without turning the video into a catalogue

Car Design's breadth is easiest to understand when several capabilities meet around one vehicle. Damage to a wrapped panel can show both the repair and the reapplication of the film. A longer service visit creates a natural context for a replacement car. Preparing a vehicle for sale opens the subject of detailing.

We do not add these services to a video artificially. We show them when they genuinely follow from the customer's situation. This makes it clear why the company combines several areas of vehicle care in one place.

A single video did not have to explain all of Car Design

Each piece of content should make sense to someone seeing the company for the first time, but that does not mean repeating the full offer in every video. One film can focus on one repair, one problem or one change to a car.

The complete picture is built by the sequence of topics on the profile. Modifications sit alongside repairs, diagnostics, care and supporting services. Individual videos stay simple while the profile as a whole does not give a false impression of what Car Design does.

The topic and script were prepared before the shoot day

We do not arrive on site and only then decide what happens to be worth filming. Beforehand, we choose the topic, define the point of the material, prepare the script and brief the people appearing on camera. Only then do we plan the shots needed to show the actual work.

This makes it possible to use the short window in which a particular stage is visible at the workstation and collect the footage needed for editing without recreating the process later just for the video.

11 videos generated 32,034 organic views

Eleven videos published on Facebook between 13 August and 6 September 2026 generated a total of **32,034 organic views** and **more than 53 hours of watch time**.

The content shows both eye-catching projects and the centre's everyday work, so the profile does not build the entire image of Car Design around one part of the offer.

Video and social media based on the company's actual work

We prepare topics and scripts, run the shoots and editing, and plan publications so that the profile reflects what the company actually offers.

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