CAR DESIGN / VIDEO AND SOCIAL MEDIA
Video production and social media Car Design
Social media for an auto centre
We prepare topics, scripts and social media videos for Car Design. The difficult part was not filming cars itself, but planning the content so that eye-catching projects attract attention while the profile still shows mechanics, diagnostics, detailing and the centre's other services.
00 / Starting situation
Car Design has a broad offer, from mechanics and diagnostics to detailing, wrapping and tuning. Social media had to show that range without reducing the company to its most visually striking projects.
01 / POSITIONING
Eye-catching projects can easily create the wrong picture of the company
Tuning, wrapping and larger vehicle transformations naturally produce content that attracts attention. If most of the profile were built around them, however, Car Design could start to look like a place mainly for enthusiasts and expensive projects.
We therefore use these jobs as a strong entry point, while regularly showing mechanics, diagnostics, detailing and everyday driver needs alongside them. The most visual part of the offer is meant to help the whole brand, not replace it.
02 / STORY STRUCTURE
Mechanics cannot be shown the same way as tuning
A visual change to a car can often be understood without any explanation. With diagnostics or repairs, the image alone may not explain what the problem was or why the work matters.
We therefore did not try to make every service fit the same type of video. For mechanics, the symptom, cause, decision and a piece of the work leading to the solution matter more. For tuning or detailing, the end result can carry more of the story. Each part of the offer is shown in a way that fits the service itself.
03 / DOCUMENTATION
On larger jobs, the camera has to arrive before the work is finished
On some projects, the most useful evidence disappears before the car is ready for collection. The next stage can cover the damage, the repair method or the scale of the intervention that best demonstrates the work involved.
That is why we document more complex jobs during the process. The rebuild of a damaged Volvo was not reduced to a simple before-and-after comparison. Separate pieces of content can show stages that would no longer be visible once the job is complete.
04 / BREADTH OF OFFER
One job can show several services without turning the video into a catalogue
Car Design's breadth is easiest to understand when several capabilities meet around one vehicle. Damage to a wrapped panel can show both the repair and the reapplication of the film. A longer service visit creates a natural context for a replacement car. Preparing a vehicle for sale opens the subject of detailing.
We do not add these services to a video artificially. We show them when they genuinely follow from the customer's situation. This makes it clear why the company combines several areas of vehicle care in one place.
Video and social media based on the company's actual work
We prepare topics and scripts, run the shoots and editing, and plan publications so that the profile reflects what the company actually offers.
06 / PROFILE
A single video did not have to explain all of Car Design
Each piece of content should make sense to someone seeing the company for the first time, but that does not mean repeating the full offer in every video. One film can focus on one repair, one problem or one change to a car.
The complete picture is built by the sequence of topics on the profile. Modifications sit alongside repairs, diagnostics, care and supporting services. Individual videos stay simple while the profile as a whole does not give a false impression of what Car Design does.
07 / PREPARATION
The topic and script were prepared before the shoot day
We do not arrive on site and only then decide what happens to be worth filming. Beforehand, we choose the topic, define the point of the material, prepare the script and brief the people appearing on camera. Only then do we plan the shots needed to show the actual work.
This makes it possible to use the short window in which a particular stage is visible at the workstation and collect the footage needed for editing without recreating the process later just for the video.
More from this project
See each service as a separate decision and outcome.
Car Design
Analytics Car Design
We built analytics from scratch for a website combining mechanical services, tuning, detailing, wrapping and vehicle rental. The key was not merely counting contacts, but preserving their context: which part of the offer a user came from, which form they used and at which stage the interaction ended.
Scope of work
Car Design
SEO for Car Design
We have managed Car Design’s SEO since its website launched. We combine technical SEO with content production, from advice on choosing a workshop to articles on specific faults and tuning options.
Scope of work
Car Design
Business strategy Car Design
We prepared a competitor analysis and business strategy for Car Design — an automotive centre combining detailing and tuning with repairs and business services. The goal was to organise a broad offer so the company would not be perceived as just another workshop with a long list of services.
Scope of work
Car Design
Website Car Design
We designed and built the Car Design website so one brand could clearly serve very different needs: from a vehicle fault to detailing, wrapping and tuning.
Scope of work