Website upgrade for Google Ads ProGarage

ProGarage approached us about Google Ads and analytics. As part of this engagement, we also carried out technical modernisation of the existing website at no additional charge to the client.

The scope covered adapting the website architecture to new hosting, our own image optimisation system, reducing website load, rebuilding form submission handling and improving contact options.

A detailing studio’s website needs to show the quality of work on cars. Project photographs are an important part of the offer, and their number and size affect the website’s load. With advertising traffic, the route from arriving on the website, through viewing the results, to sending an enquiry is particularly important.

We needed to reduce the amount of downloaded data and the work performed by the browser while preserving ProGarage’s visual character. At the same time, moving the website required adapting its functions to the capabilities of the new hosting.

We changed how pages are generated and replaced mechanisms dependent on the previous environment. The form received new submission handling, data validation and protection against simple bots. We also organised enquiry messages so that replies could be sent directly to their authors.

We removed unused code elements and reduced the data downloaded on entry. Reviews load before visitors reach their section, while the form content loads on a signal of intent to open it, such as hovering over the button. The most important photograph received loading priority.

ProGarage received a website adapted to its new hosting, with automated preparation of lighter image variants, rebuilt enquiry handling and organised feature loading. The website retained its existing appearance, while the changes covered its technical infrastructure.