Analytics ProGarage Car Spa

Measuring an enquiry required recognising a successful submission and separately describing attempts that ended in an error. At the same time, analytics needed to reflect the path towards contact: learning about the scope of vehicle protection, viewing the results of work on specific cars and choosing where to start a conversation with the studio.

Preserving the context of each action was important. Contact buttons appear in different places: at the beginning of a service description, next to a package and at the end of a page. Evaluating those placements requires information both about whether a button was seen and whether it was clicked.

We configured the collection of events describing button visibility, selected sections and scroll depth. Visibility measurement requires at least half of the marked element to remain visible for one second. Section identifiers distinguish reaching packages, the work process, completed projects or the final invitation to contact.

Clicks carry the type of action, the button placement and the service context. The scope also covers opening specific completed projects and selecting portfolio filters. This makes it possible to analyse how interest in a service relates to viewing examples of completed work.

For the form, we separated the start of completion, errors and the submission-success signal. We also included where the form was opened: the contact section on the homepage and two locations on the contact page. Errors were divided into field validation, server response and connection problems.

The enquiry event passes through an identifier check and protection against sending the same event again. This validated event then triggers the relevant GA4, Google Ads and Clarity tags. The enquiry identifier is also passed to the Google Ads form-conversion tag.